Regional Director (Southern Africa)
Bridget Shoo is the Regional Director for Southern Africa in Enterprise Singapore. Enterprise Singapore is the government agency championing enterprise development. The agency works with committed companies to build capabilities, innovate and internationalise. It also supports the growth of Singapore as a hub for global trading and startups.
As the Regional Director, she directs Enterprise Singapore’s strategy to strengthen Singapore’s trade and investment linkages with Southern Africa. Prior to joining Enterprise Singapore, she was the Senior Assistant Director in the Ministry of Trade and Industry where she was involved in shaping Singapore’s trade policies with Sub-Saharan Africa and South America.